The difference between the right word and the almost right word is the difference between lightning and a         
        lightning bug.  ~Mark Twain


It's a strange world of language in which skating on thin ice can get you into hot water.
~Franklin P. Jones


Do not put statements in the negative form.
And don't start sentences with a conjunction.
If you reread your work, you will find on rereading that a
great deal of repetition can be avoided by rereading and editing.
Never use a long word when a diminutive one will do.
Unqualified superlatives are the worst of all.
De-accession euphemisms.
If any word is improper at the end of a sentence, a linking verb is.
Avoid trendy locutions that sound flaky.
Last, but not least, avoid cliches like the plague.
~William Safire, Great Rules of Writing


Language is the means of getting an idea from my brain into yours without surgery.  
~Mark Amidon


When something can be read without effort, great effort has gone into its writing.  
~Enrique Jardiel Poncela
Writing,
Editing &
Marketing
words that work.